SEO

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing websites to improve their visibility on search engines like Google, Bing, and Yahoo. It involves techniques such as keyword research, on-page optimization (content, meta tags, URL structure), off-page strategies (backlinks, social signals), and technical SEO (site speed, mobile-friendliness, indexing). The goal is to rank higher in search results, drive organic traffic, and enhance user experience. SEO is divided into white hat (ethical, long-term strategies) and black hat (manipulative, risky tactics). With continuous algorithm updates, SEO requires ongoing optimization and content relevance to maintain rankings and grow online presence. 🚀

Website Audit & SEO Analysis

➤Technical SEO audit (site speed, mobile-friendliness, crawl errors)
➤On-page issues (missing tags, broken links, duplicate content)
➤Keyword ranking and visibility audit

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Keyword Research

➤Identifying high-volume, relevant keywords
➤Competitor keyword gap analysis
➤Long-tail and local keyword planning

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On-Page Optimization

➤Optimizing meta titles, descriptions, headers (H1, H2…)
➤Internal linking strategy
➤Image alt texts and schema markup (structured data)

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Off-Page SEO

➤Link-building campaigns (guest posts, outreach, directories)
➤Social bookmarking and business citations
➤Backlink quality analysis & toxic link disavow

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Technical SEO

➤XML sitemap & robots.txt setup
➤Canonical tags, redirects (301, 302)
➤Core Web Vitals optimization

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