Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It allows businesses to drive targeted traffic to their websites through platforms like Google Ads, Bing Ads, and social media channels (Facebook, Instagram, LinkedIn). PPC campaigns involve keyword research, ad creation, bidding strategies, and performance tracking to maximize ROI. Common PPC formats include search ads, display ads, shopping ads, and video ads. Effective PPC management requires continuous optimization, including A/B testing, audience targeting, and budget adjustments. When executed well, PPC can quickly generate leads, increase conversions, and enhance brand visibility. 🚀